What is a one-pager and how do you make one?

The one-pager also known as the elevator pitch is one of the oldest but most effective marketing documents. You’ll hear people talk about providing a summary of what you are offering, and this normally takes the format on a one-page document.

What you’re really being asked, is ‘summarise everything you’ve just said, or are about to say, and put it on a single page of A4’. A one-pager is exactly as described, a detailed amount of information condensed down to a single page, pitching your business or services in a nice short format for the audience.

One-pagers can be printed or digital, and should be designed by your creative team to ensure they grab attention quickly. The design is crucial and the beauty of a one-pager is that its limitation is its strength. Keep it to the point and get across the most important benefits about your product/service without saying too much. You can add images and graphs to get your point across, but don’t add fluff. You haven’t got the space for it.

Once drafted get a colleague or friend to check the document over before you send to a customer. If they don’t understand what you’re trying to say, then neither will the audience for your one-pager. Once completed, you’ve made and shared your first one-pager, and you’re on your path to summarising stardom.

At Amplified, we can help with creating your one-pager as well as other marketing documents such as brochures, product sheets, leaflets and so much more. Contact us today to find out more.