Key Takeaways from Our AI in Marketing Workshop
- amplified
- Oct 7
- 2 min read
Key Takeaways
Last week, we welcomed a packed room of marketers, business leaders, and innovators to our AI in Marketing Workshop at the Peterborough United Football Club stadium. The day was full of practical insights, interactive sessions, and plenty of lively discussion on how artificial intelligence is reshaping the way we work.
One of the highlights came from our very own Brett Allard (Amplified), who broke down the technical backbone of AI in a way that connected directly to real-world marketing challenges. Here are some of the key takeaways from his talk:
1. Your Data Supply Chain is the Backbone of AI
AI is only as good as the data it learns from. Clean, structured, and trusted data is the single most important factor in delivering reliable results. If your inputs are messy, your outputs will be too.
2. Build Your Single Source of Truth
Fragmented data creates confusion. By consolidating and normalising your information, you ensure that everyone in your business is working from the same “digital filing cabinet.” This consistency powers better decisions and stronger campaigns.
3. AI Security = Privacy, Accuracy & Bias
Trust is everything. Brett emphasised that security in AI isn’t just about protection from threats, it’s also about accuracy and fairness. Using feedback loops and testing regularly for bias helps you safeguard your brand and your customers.
4. Lay Strong Foundations
Implementing AI should be treated like onboarding a new team member. Set guardrails, act responsibly, and think long-term. Done right, AI becomes a sustainable part of your business growth.
5. Keep Humans in the Loop
AI accelerates processes, but it’s people who bring judgement, creativity, and context. The best outcomes happen when AI does the heavy lifting and humans make the final calls.
6. The Payoff is Real
Businesses that get this right are already seeing:
Faster campaign delivery
Stronger customer relationships
Measurable gains across lead generation and sales
AI isn’t a gimmick, it’s a competitive advantage.
Final Thoughts
Brett’s session made one thing clear: the future of marketing belongs to those who can combine strong data foundations with responsible AI adoption.
Thank you to everyone who joined us at the workshop, we loved seeing the room buzzing with ideas and collaboration. And if you joined us, and haven’t booked your 1-2-1 session with Brett yet, please click here.
