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The Importance of

Content Marketing

When it comes to marketing, there has never been a truer phrase said than ‘content is king’. While it may be a bridge too far to suggest you have ‘nothing’ without excellent content, it’s likely you have very little or at least, challenging times ahead.

Imagine a business where your target audience wants to consume your marketing material rather than avoiding it… If you have the correct content marketing strategy, then that’s exactly what happens and believe us when we say, it’s a gamechanger for building brand loyalty and shareability.

Home | Digital Marketing | Content Marketing

In a world where Bricks and Mortar premises are on the decline, your website becomes the equivalent ‘shop front’ for you to showcase your business in the best light to your customers.

More often than not, this is where they form their first impressions and make instantaneous decisions whether to continue their journey with you. Subsequently, it’s imperative that the website is displayed in the best possible manner, presenting an enjoyable user experience.

The Importance of Content Marketing

Content Marketing

When it comes to marketing, there has never been a truer phrase said than ‘content is king’. While it may be a bridge too far to suggest you have ‘nothing’ without excellent content, it’s likely you have very little or at least, challenging times ahead.

Imagine a business where your target audience wants to consume your marketing material rather than avoiding it… If you have the correct content marketing strategy, then that’s exactly what happens and believe us when we say, it’s a gamechanger for building brand loyalty and shareability.

The Importance of Content Marketing

When it comes to marketing, there has never been a truer phrase said than ‘content is king’. While it may be a bridge too far to suggest you have ‘nothing’ without excellent content, it’s likely you have very little or at least, challenging times ahead.

Imagine a business where your target audience wants to consume your marketing material rather than avoiding it… If you have the correct content marketing strategy, then that’s exactly what happens and believe us when we say, it’s a gamechanger for building brand loyalty and shareability.

Home | Digital Marketing | Content Marketing

Content Marketing
Content Marketing

What is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

What Is Content Marketing?

What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

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What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

What Is Content Marketing?

What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; no-longer is explicitly pitching your products or services sufficient, instead you need to subtly stimulate your audience with truly relevant and useful content that offers evident added value.

It’s that ‘added-value’ and educational element that differentiates from any standardised marketing, drawing your customers to you and increasing the likelihood that it will be shared with peers.

Content Marketing

Content Marketing Benefits:

> Establishes Brand Loyalty

> Develops Relationships

> Increases Trust

> Encourages Sharing

> Forms Creativity

Blog Content Marketing

Blog Posts

Web Content Marketing

Web Pages

Video Content Marketing

Video

Pod ast Content Marketing

Pod Casts

Social Media Content Marketing

Social Media

Infographic Content Marketing

Infographics

Content Marketing

E Books

Content Marketing Services

Our team of content marketing specialists can create and distribute compelling, imaginative, data-driven material in an effective manner that will be sure to entice your target audience directly to you in the form of...

Content Marketing Services

Our team of content marketing specialists can create and distribute compelling, imaginative, data-driven material in an effective manner that will be sure to entice your target audience directly to you in the form of...

Advertising Content Marketing

Advertising

Content Marketing Services

Our team of Content Marketing specialists can create and distribute compelling, imaginative, data-driven material in an effective manner that will be sure to entice your target audience directly to you in the form of...

Content Marketing Services

Our team of content marketing specialists can create and distribute compelling, imaginative, data-driven material in an effective manner that will be sure to entice your target audience directly to you in the form of...

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Amplified Digital Agency
Amplified Digital Agency

The team at Amplified helped us create a brand that really makes a statement, while aligning with our business values.

Karren, Kettering

Ron, Huntingdon

Amplified freshened up our marketing material, introducing modern video and animation formats that really help us stand out in crowded marketplaces.

Not familiar with how PPC or SEO worked, Amplified took control of everything and now we have full control of our marketing budget, and have significantly increased our ROI.  

Tom, Peterborough

Having decided that we needed a new website, we had no idea which platform was best for us. Amplified really understood our requirements and provided a solution that was perfect.

Sarah, Leicester

Our marketing strategy was extremely limited until Amplified produced a fantastic content plan which incorporated several channels, including email and social media, presenting our customers with genuine added value.

Robert, Northampton

Our marketing strategy was extremely limited until Amplified produced a fantastic content plan which incorporated several channels, including email and social media.

Amplified implemented Middleware technology which allowed us to automate many repetitive administrational duties which have historically wasted a lot of time for us.

Claire, Wellingborough

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